Introduction
Specifically designed with marketers in mind this class is perfect for professionals that need to create and edit marketing collateral. You will be guided step-by-step through industry standards for designing marketing collateral and sales material. Available 1-2-1, small groups and corporate. All content can be tailored for this class.
Main Topics
- Document set-up for brochures and flyers
- Working with type
- Adding and editing images from Photoshop
- Resizing and formatting brochures
- Saving and printing
Learning Outcomes
- Understand industry standard layout techniques
- How to format text correctly
- Creating brochures and flyers
- Output your documents correctly for web and print
What you Get
- Face-to-face training; group or 1-2-1
- Work on own files or choose from our extensive library
- Qualified trainers with many years industry experience
- 30 page Adobe reference guide
- Optional subscription to video tutorial
- Optional on-site training
Lesson Options
Because everyone’s needs are different, we have Marketing Pro lessons available in:
- One day sessions
- Two day sessions
- Three day sessions
The Marketing Pro InDesign Training Pack is best suited to:
- Marketers who will be using Adobe InDesign weekly or more.
- Professionals who are self taught and need to learn industry standards.
- Marketers who need to create and edit basic InDesign documents.
- Marketers who are complete beginners or have some basic knowledge.
- Marketers who needs to work on InDesign files supplied by a graphic designer.
COURSE CONTENT
Marketing Pro
InDesign Workspace
InDesign Application bar
Positioning moving, docking, collapsing and expanding panels
Rulers and Smart Guides
Hand & Zoom Tools
Navigator Panel
InDesign Essential Features for Marketers
Toolbox overview
Additional tools in InDesign
InDesign screen modes
Zooming, panning and document navigation
Display performance
Viewing defaults / fit in window / actual size
Setting up a Sales Brochure in InDesign
Saving and opening documents in InDesign
Facing pages
Bleeds
Inserting and deleting InDesign pages
Pages panel
Guides: Ruler, margin and column guides
Amending a Sales Brochure in InDesign
Changing page size
Inserting, deleting, and moving pages
Adding page numbering
Creating and applying InDesign master pages
Selecting and Formatting Objects
Selecting two or more objects
Duplicating objects in InDesign
Nudging elements
Eye dropper tool
Marqueeing
Selecting all objects
Creating frames in InDesign
Rectangle Frame tool vs Rectangle tool
Strokes and fills
Group and ungroup
Moving & Resizing Objects
Rotating, Scaling & Transforming objects
Locking and unlocking InDesign objects
Selecting reference points on control panel
Using X & Y coordinates to position objects
InDesign stacking order / Send object to back or front
Alignment panel
Creating Lines
Adding arrow heads
Working with Images/Links
RGB & CMYK
Image file formats
Importing images into InDesign
Understanding resolution
InDesign Links panel
Info panel
Modifying placed images
Fitting and resizing images proportionally
InDesign’s Display performance
Creating Text frames
Entering text
Selection processes – word / line / paragraph
Editing and formatting text
Kerning and Tracking text in InDesign
Leading
Character Formatting – font, size, bold, italic, superscript, subscript etc
Paragraph Formatting – alignment, space before / after, indents, etc
Rotating text
Hyphenation
Fonts – serif & sans serif
Special characters – en & em dashes, non breaking spaces
Importing text into InDesign
Basic Shortcuts
Working with Colour for Print and Web
Managing colour in InDesign
Creating color swatches
Creating gradient swatches
Preparing for Print and Web
Exporting and packaging from InDesign
Printing a document and print options
InDesign preflight panel