Marketing Pro Pack

Tailored Illustrator Training

Marketing Pro

Enquire Now


Specifically designed with marketers in mind this class is perfect for professionals that need to create and edit marketing collateral. You will be guided step-by-step through industry standards for designing marketing collateral and sales material. Available 1-2-1, small groups and corporate. All content can be tailored for this class.

Main Topics

  • Document set-up for brochures and flyers
  • Working with type
  • Adding and editing images from Photoshop
  • Resizing and formatting brochures
  • Saving and printing

Learning Outcomes

  • Understand industry standard layout techniques
  • How to format text correctly
  • Creating brochures and flyers
  • Output your documents correctly for web and print

What you Get

  • Face-to-face training; group or 1-2-1
  • Work on own files or choose from our extensive library
  • Qualified trainers with many years industry experience
  • 30 page Adobe reference guide
  • Optional subscription to video tutorial
  • Optional on-site training

Lesson Options

Because everyone’s needs are different, we have Marketing Pro lessons available in:

  • One day sessions
  • Two day sessions
  • Three day sessions
Ready to become a Illustrator Pro? Enrol Today

The Marketing Pro Illustrator Training Pack is best suited to:

  1. Marketers who will be using Adobe Illustrator weekly or more.
  2. Professionals who are self taught and need to learn industry standards.
  3. Marketers who need to create and edit basic Illustrator documents.
  4. Marketers who are complete beginners or have some basic knowledge.
  5. Marketers who needs to work on Illustrator files supplied by a graphic designer.

Enquire Now

Enquire Now

Ready to become a Illustrator Pro? Enrol Today


Marketing Pro

Illustrator Workspace
Illustrator Control panel
Navigating within a document
Utilising the bounding box
Guides and grids
Preview and Outline modes
Saving Illustrator workspaces
Using Illustrator’s basic selection tools

Document Setup for Printed Marketing Collateral
Document setup
Adding bleed
Using multiple artboards
Setting up fold and dielines
Setting up Illustrator files for web

Creating and Editing Text
Creating area text / text frames
Formatting character and paragraph text
Creating text outlines

Creating Shapes
Creating vector shapes in Illustrator
Illustrator pen tool
Creating compound paths
Creating compound shapes
Using the Shape Builder tool
Using Pathfinder functions
Editing Illustrator paths
Editing anchor points
Creating compound shapes

Moving and copying objects
Scaling objects
Rotating objects
Aligning objects
Transforming Objects

Illustrator Groups and Layers
The importance of using layers in Illustrator
Creating and editing groups
Group attributes
Understanding Illustrator’s Layers panel

Applying colors
Creating solid color swatches
Creating global process swatches
Working with linear gradient fills

Working with Photoshop files in Illustrator
Importing Photoshop Images
Placing Photoshop images
Using the Links panel
Resolution settings in Illustrator

Saving and Printing
Saving your Illustrator document
Illustrator file formats
Printing your document
Preparing your files for the Web