Marketing Pro Pack

Tailored Illustrator Training

Marketing Pro

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    Specifically designed with marketers in mind this class is perfect for professionals that need to create and edit marketing collateral. You will be guided step-by-step through industry standards for designing marketing collateral and sales material. Available 1-2-1, small groups and corporate. All content can be tailored for this class.

    Main Topics

    • Document set-up for brochures and flyers
    • Working with type
    • Adding and editing images from Photoshop
    • Resizing and formatting brochures
    • Saving and printing

    Learning Outcomes

    • Understand industry standard layout techniques
    • How to format text correctly
    • Creating brochures and flyers
    • Output your documents correctly for web and print

    What you Get

    • Face-to-face training; group or 1-2-1
    • Work on own files or choose from our extensive library
    • Qualified trainers with many years industry experience
    • 30 page Adobe reference guide
    • Optional subscription to video tutorial
    • Optional on-site training

    Lesson Options

    Because everyone’s needs are different, we have Marketing Pro lessons available in:

    • One day sessions
    • Two day sessions
    • Three day sessions
    Ready to become a Illustrator Pro? Enrol Today

    The Marketing Pro Illustrator Training Pack is best suited to:

    1. Marketers who will be using Adobe Illustrator weekly or more.
    2. Professionals who are self taught and need to learn industry standards.
    3. Marketers who need to create and edit basic Illustrator documents.
    4. Marketers who are complete beginners or have some basic knowledge.
    5. Marketers who needs to work on Illustrator files supplied by a graphic designer.

      Enquire Now

        Enquire Now

        Ready to become a Illustrator Pro? Enrol Today


        Marketing Pro

        Illustrator Workspace
        Illustrator Control panel
        Navigating within a document
        Utilising the bounding box
        Guides and grids
        Preview and Outline modes
        Saving Illustrator workspaces
        Using Illustrator’s basic selection tools

        Document Setup for Printed Marketing Collateral
        Document setup
        Adding bleed
        Using multiple artboards
        Setting up fold and dielines
        Setting up Illustrator files for web

        Creating and Editing Text
        Creating area text / text frames
        Formatting character and paragraph text
        Creating text outlines

        Creating Shapes
        Creating vector shapes in Illustrator
        Illustrator pen tool
        Creating compound paths
        Creating compound shapes
        Using the Shape Builder tool
        Using Pathfinder functions
        Editing Illustrator paths
        Editing anchor points
        Creating compound shapes

        Moving and copying objects
        Scaling objects
        Rotating objects
        Aligning objects
        Transforming Objects

        Illustrator Groups and Layers
        The importance of using layers in Illustrator
        Creating and editing groups
        Group attributes
        Understanding Illustrator’s Layers panel

        Applying colors
        Creating solid color swatches
        Creating global process swatches
        Working with linear gradient fills

        Working with Photoshop files in Illustrator
        Importing Photoshop Images
        Placing Photoshop images
        Using the Links panel
        Resolution settings in Illustrator

        Saving and Printing
        Saving your Illustrator document
        Illustrator file formats
        Printing your document
        Preparing your files for the Web